Are you looking for ways to market your business better? The trick might lie with SMS marketing. More and more business owners are embracing this marketing option because of the many benefits that come with it. Increasing the profitability fo your business may be as easy as sending a text blast to your customers. Here are 4 reasons why you should consider SMS marketing for your business.
1. It is inexpensive
While most business owners are spending a lot of their funds on expensive apps, some have learned to reap the benefits of text messaging for their service and product delivery. It does not require the purchase of expensive software and hardware. All you need is a smartphone and a messaging app such as textedly and you are good to go. Chances are that most if not all of your target customers own a phone. This is already half the work done for you. You can handle the texting or make use of your staff to engage with customers.
2.Direct mode of marketing
With text messaging, you do not have to worry about your marketing campaign not generating leads. You can easily text and receive feedback from your customers in real-time. People are always on their phones and the chances of them reading your text messages are very high – research shows that this usually happens within 15 minutes of the message being delivered. If you send a text blast, there is a 50% chance of return on investment, according to studies. With such a direct marketing option, you can improve your profitability in no time.
With a text message, you can embed links to your website or send a reminder for your customers to read an email that you sent. The message can also contain links to your other social media sites such as Facebook, where they can access discounts, offers, and browse new products or services.
4.Monitoring and tracking capabilities
With text messaging, you can easily monitor and track your customer engagement. This data can help you know when to revamp your marketing technique. The data you obtain can also be measured against your profit or loss margins to track progress or decline in business. The good thing is that you can also get direct feedback from customers via the messaging app. This direct feedback is important for any business owner and it enhances customer engagement.
With these top 4 reasons, you do not have any excuses not to improve your marketing strategy today!